SIALKOT-The Trade Development Authority of Pakistan (TDAP) announced 50 percent special subsidy for the Sialkot exporters on holding trade exhibitions abroad.

Addressing a meeting of Sialkot exporters held at Sialkot Chamber of Commerce and Industry (SCCI), TDAP Chief Executive S M Muneer said that the TDAP was evolving effective strategy to promote trade abroad and to boom up national exports by taking the exporters into confidence. He said that the TDAP was opening trade promotional ways and bringing maximum foreign investment in Pakistan to win the trust of the foreign investors.

To a question raised by Central Chairman of PRGMEA Ejaz A. Khokhar, SM Muneer announced to hold pre and post budget seminars at Sialkot on regular basis under the supervision of TDAP. He said that the TDAP has also increased the number of its annual foreign trade exhibitions from 114 to 146 a year. He assured the Sialkot exporters of ensuring early solution to their al the problems.

He asked the exporters to tap the international rice and textile markets, saying that there were bright opportunities of trade development. He also asked the Sialkot Chamber of Commerce and Industry (SCCI) to hold an international standard exhibition of the Sialkot-made products including sports goods and surgical instruments at Sialkot city to lure the foreign buyers. He said that there should be an international standard Expo Centre at Sialkot. He said that government has brought maximum betterment by reducing loadshedding of electricity in the country, saying that the country would soon get rid of the prevailing energy crisis.

He said that the Sialkot exporters have been playing an instrumental role in strengthening and boosting the national exports and economy by earning precious foreign exchange to the tune of US$ 2 billion. He said that the TDAP would help and encourage the Sialkot exporters at every level, enabling them to enhance the national exports, as the TDAP would ensure the easy access of Sialkot exporters to the international trade markets.

He urged the exporters to focus on non-traditional export products, saying that the non-traditional export products could have a great potential and pave the way for capturing the new international trade markets.

He added that TDAP would develop and promote export holistically, through focus, synergy, and with collective wisdom of the stakeholders. In addition to aggressive, innovative, and proactive marketing and promotional efforts, it will achieve the objective of rapid export growth through interaction and coordination with respective public and private-sector stakeholders, he hoped. He said it will also enhance value of products and services by broadening the export base of the products. It will enhance capability and capacity of goods and services by fostering supportive export culture and facilitation; and by encouraging export oriented foreign investment and joint ventures, he added.

Sialkot exporters’ group leader Riazud Din Sheikh, SCCI President Majid Raza Bhutta, SVP Adnan Arshad Sethi, Pakistan Readymade Garments Manufacturers and Exporters Association (PRGMEA) Central Chairman Ejaz A. Khokhar, Sialkot Dry Port Trust (SDPT) Chairman Khawar Anwar Khawaja, former SCCI presidents, the officials of Federation of Pakistan Chambers of Commerce and Industry (FPCCI) and the representatives of all the main trade bodies were also present.

Later, addressing another meeting of the Sialkot exporters and the heads of the different chambers of commerce and industry, he narrated that the TDAP will also help improve market access through advising the government on matters of trade diplomacy. Sialkot exporters urged the TDAP to evolve an effective mechanism for the proper use of the Export Development Fund (EDF) meant for the promotion and development of country’s export sector.

They told the visiting CE of TDAP that the Sialkot exporters deserve all the EDF-related incentives for the promotion and enhancement of exports.

They pointed out that the Sialkot industries were being ignored regarding distribution of EDF due to the lack of mechanism.

They also demanded a special package of trade relative incentives by TDAP especially the direly needed Research & Development funds for upgrading and modernising the industries of.

Sialkot exporters added the advanced manufacturing and production technologies should immediately be brought in Pakistan from abroad for developing and boosting these industries in the larger national interest.

Sialkot business community urged the government to make some effective and positive measures for ensuring the continuity of the economic policies for strengthening the national economy and promotion of sustainable trade activities in the country.

The government’s encouragement and patronisation were vital for the business community which could also pull the the national economy from the stressful. They urged the Trade Development Authority of Pakistan (TDAP) to prepare an ultra modern advanced trade strategy for ensuring the maximum consumption of Sialkot made traditional and nontraditional export items in the international markets.