LAHORE (PR) - PEPSI has taken a step forward with its current campaign 'Badal Dou Zamana by joining hands with the young and high-spirited group Zimmedar Shehri. Zimmedar Shehri, a non-profit organization which came into existence just over year ago, is a group of young enthusiasts who decided to take up responsibility to change the face of Pakistan by developing civic awareness through their cleanliness drives. Zimmedar Shehri began as the brainchild of 5 middle class citizens all in their early 20s striving to foster a sustainable initiative for civic pride in the urban centers of Pakistan. The 5 founding members of this initiative started out in the bustling metropolis of Lahore, with the aim of developing community improvement through creative yet realistic approaches; whether its focus is on trash clean up drives, tree planting, clothes distribution, public hygiene, or any other area of social welfare. Today, there are 2,500 Zimmedar Shehri volunteers all over Pakistan.