Reckitt Benckiser (RB) was invited to share their signature program on diarrhoea reduction, ‘Safai Nama’, at the South Asian Conference on Sanitation (SACOSAN) being held in Serena Hotel in Islamabad. RB Pakistan’s Safai Namaunder their global “Save a Child Every Minute” campaign aims to reduce the infant mortality rate due to diarrhoea for children under the age of 5. Safai Nama uses the seven-point plan prescribed by the World Health Organization (WHO) and UNICEF to educate and encourage rural households for better health and hygiene. The aim is to reduce deaths caused by diarrhoea by making people adopt healthier practices as part of their daily routines. This eventually helps reduce the daunting number of 53,000 children dying because of the disease every year. SACOSAN is a government led biennial convention, held on a rotational basis in each member country which includes Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan and Sri Lanka. This year Pakistan is hosting the conference for the second time.

Published in Young Nation Magazine on April 28, 2018