KARACHI Adamjee Life Assurance Co and RMS (Risk Management Services) recently held a ceremony to celebrate the official launch of the investment/ saving plan Invest & Secure, says a press release. With this collaboration RMS will act as an exclusive distributor of various Life insurance products underwritten by Adamjee Life. The objective behind the venture is to increase the penetration of individual life investment/ saving insurance plans to the masses that cannot be reached through channels with limited reach such as banks. On the occasion Mr. Fredrik de beer (CEO- Adamjee Life) said that life insurance penetration should be much more than what it is in Pakistan due to numerous bad practices being followed in the industry.