KARACHI The government on Wednesday launched a campaign for peace in Karachi, after more than 200 people have been killed in bloody clashes since the beginning of this month. Provincial Information Minister Sharjeel Inam Memon along with other cabinet colleagues and lawmakers initiated the campaign. They visited Karachi Press Club and met the journalists, informing them about the objectives of campaign which they said has been launched under directions of President Asif Ali Zardari. Sharjeel Memon and Minister for Power Shazia Marri told the journalists that the role of media in maintaining peace could not be ignored and hoped the media would continue its positive role to bring harmony in the city. They said that peace rallies would be taken out in city and PPP leaders would meet all stakeholders while NGOs and film and TV actors would also be made part of the campaign. Memon clarified that law enforcement agencies would implement their security plan while they would continue this political initiative in parallel. Sharjeel said that party has installed white flag on the Peoples Secretariat on Wednesday, urging the other political parties to do the same. The civil society would also be mobilised to hold peace walks and organise seminars. He said the NOGs activists and actors would visit affected localities where charity programmes would be held. Religious scholars and non-controversial personalities would also be taken onboard and cooperation from bar associations would also be sought, he said. Awareness would also be spread at schools, besides airing the messages of heirs of the victims on electronic media. Messages for peace and harmony would also be spread through e-mails and SMSs, he added. The minister said that every institution should remain in its ambit. He also criticised the PML-N President Nawaz Sharif and said that PML-N was trying to make the judiciary controversial. AFP adds: Many parts of the port city have turned into battlegrounds in recent weeks with authorities unable to prevent spiralling violence blamed on activists from political parties. Supporters of the MQM, based among the Urdu-speaking majority, have had a bitter relationship for years with the Awami National Party (ANP), which represents ethnic Pashtun migrants. Officially the two parties said Wednesday that they backed the campaign, but analysts questioned whether they were willing to order their activists to stop fighting. The situation can only be improved when the writ of the state is restored and all the parties operate without their militant wings, said Tauseef Ahmed Khan, a political commentator at Urdu University in Karachi. This month is reported to be the bloodiest in Karachi since 1995, with media reporting at least 200 people have already been killed. Hundreds of additional police and paramilitary troops were deployed last week in the city to try to quell the unrest.