LAHORE November 27 is for locking up wallets and purses, cut up your credit cards and dumping the love of your life, that is, shopping. But here in this country, it is not the case because first, there is less awareness regarding the day, and secondly, certainly people love to violate anything that hampers their so-called sense of liberty. Buy Nothing Day, basically initiated in the United Kingdom, is a day where you challenge yourself, your family and friends to switch off from shopping and tune into life. The rules are simple, for 24 hours you will avoid from shopping and anyone can take part provided they spend a day without spending Everything we buy has an impact on the environment, Buy Nothing Day highlights the environmental and ethical consequences of consumerism. The developed countries only 20 per cent of the world population are consuming over 80 per cent of the earths natural resources, causing a disproportionate level of environmental damage, and an unfair distribution of wealth. As consumers we need to question the products we buy and challenge the companies who produce them. What are the true risks to the environment and developing countries? We all know recycling is OK for the environment, but consuming less is better and Buy Nothing Day is a great way to start. Of course, Buy Nothing Day is not about changing your lifestyle for just one day. It aims at it to be a lasting relationship with you consumer conscience - maybe a life changing experience. We want people to make a commitment to consuming less, recycling more and challenging companies to clean up and be fair. The supermarket or shopping mall might offer great choice, but this should not be at the cost of the environment or developing countries.