NEW YORK - David’s Fincher’s ‘Gone Girl’ kicked off the New York Film Festival on Friday adding a bit of Hollywood glitz and glamour to one of the most anticipated openings of the year.

The world premiere of the chilling psychological thriller and probing analysis of a marriage is a return appearance for Fincher at the 17-day film festival. The dual Academy Award nominated director premiered ‘The Social Network’ at the festival in 2010. ‘Gone Girl,’ which opens across the United States on Oct. 3, is based on the hugely successful book by Gillian Flynn, who also penned the screenplay, about a wife who mysteriously vanishes on her fifth wedding anniversary and the fickle media frenzy that develops as the story unfolds.

‘I was amazed at the true line, the power that the story had as it related to this idea of the narcissistic armor, the vision of ourselves that we project and construct,’ Fincher said after the premiere. Like his earlier films such as ‘Se7en’ and ‘Fight Club,’ ‘Gone Girl’ is a stylized, highly visual film with dark themes.

Dual Oscar winner Ben Affleck, is Nick Dunne, a former writer in New York who loses his job in the recession and returns to his Missouri roots and opens a bar with his twin sister Margo, played by Carrie Coon.