LAHORE - Like other parts of the globe, the Tourism Day was observed across the country including Lahore on Thursday to raise awareness about actual and potential contribution of tourism toward sustainable development. Since 1980, WTD is celebrated on September 27 annually under different themes.

“Tourism and the Digital Transformation” is the theme for this year’s WTD.The World Tourism Organization (UNWTO) sees digital advances and innovation as part of the solution to the challenge of continued growth of tourism sector.

Tourism Development Corporation of Punjab arranged an event at Alhamra Art Council to mark the day.

Addressing the event attended by people from various walks of life, Minister for Tourism Raja Yasir Hamayun Sarfraz highlighted strategy of present regime for promotion of tourism in the province. He said that the government would explore new tourism sites, improve facilities at the existing ones and facilitate visiting people. He said that promotion of tourism would help earning foreign exchange. Secretary Tourism and MD TDCP also addressed the ceremony.