PESHAWAR-The Union of Small and Medium Enterprises (UNISAME) has invited the attention of all stakeholders that the responsibility of promotion and safeguarding the reputation of basmati which is our heritage lies on all and they need to protect it collectively, said a press release issued here Sunday. President UNISAME Zulfikar Thaver has said that they are proud of all the state institutions who have rolled up their sleeves to challenge the Indian exclusive geographical indications (GI) tag for basmati to the European Union which is based on mala fides as Indians on several occasions have admitted in world forums that basmati belongs to both India and Pakistan. Thaver said indeed it is a well known fact and internationally acknowledged that Pakistan basmati is considered the best aromatic rice in the world. It has aroma, length and look,all the features and characteristics approved by the rice importing countries of the world. UNISAME has received firm commitment from the state institutions for leaving no stone unturned to protect Pakistan’s rights and has appealed to all rice exporters to make special efforts to promote the export of basmati rice globally. Thaver also requested the farmers to grow more basmati and adopt best technology to get best yield to remain competitive.