There have been a lot of advertisements especially in print media that are unethical, particularly those of ladies shaving creams. While it is necessary to advertise these products, they can be certainly done so without being graphic and without disregarding the norms of our society. Such advertisements affect children negatively and prove to be disturbing to them. I request PEMRA to keep our ethics into consideration; otherwise it hinders development of our young children. DR. RABIA AKHTAR, Karachi, August 25.