ISLAMABAD (PR): Ufone, the market leader in innovation, has launched its own online shopping portal, UMall, marking its entry into Pakistan’s e-commerce sphere. The portal offers a wide range of products with various payment methods to choose from.

This is a major initiative taken by Ufone towards completing the Mobile Ecosystem following its footfall in the domains of Voice, Data, Financial Services and Mobile Governance. This initiative is being seen by the industry experts as a major move by a telecom operator which will have a long term impact on the positive growth of ecommerce industry in Pakistan.  UMall, primarily a B2C solution will give other businesses a chance to get registered, showcase and sell their products via the portal. The best thing about this service is the extensive customer support (voice and chat), the return policies, free shipping (above a certain order value), and replacement of one product with another, quality assurance, and originality of the products.

Expressing his views regarding this new service, Asher Yaqub Khan, Chief Commercial Officer at Ufone said, “With this amazing industry first solution, we have made a timely entry into the online market space which is at a stage of infancy in Pakistan, but offers huge future potential owing to launch of 3Gservices.We are aggressively working on creating a complete Mobile Ecosystem in Pakistan. Ufone’s entry into ecommerce will definitely accelerate the growth of this industry”

Customers would be able to pay via 3 methods including cash on delivery, through Upaisa mobile account (specifically for Ufone customers) and by visiting the Upaisa retailer shops all over Pakistan. More payment options would be added to the already available ones, making it more promising and accessible for customers.

The portal offers a variety of products while new brands and products are being added on daily basis.