ISLAMABAD (PR): Aimed at further enriching customer experience with high-quality local and international content, Telenor Pakistan has announced the launch of Telenor Music – an exclusive portal providing one-stop solution to licensed content to its over 36 million customers in collaboration with publishers like Sony and Universal. The announcement was made during an interactive media roundtable on 3G here today in Islamabad.

During the session, Telenor Pakistan also announced it will offer iPhone 6 and iPhone 6 Plus, the biggest advancements in iPhone history, beginning on 11 December 2014. Customers can pre-order iPhone 6 and iPhone 6 Plus beginning on 5 Dec 2014 at www.telenor.com.pk/iphone.

Regarding the current commercial rollout phase, the journalists were briefed that Telenor Pakistan will continue to maintain its leadership as the largest and fastest growing 3G network in Pakistan with 55 cities and towns enabled with Telenor 3G technologies including Haripur, Gujjar Khan, Jhang, Swat, Kasur, Buner, Nowshera, Charsada, Chiniot, Rajanpur. Free trial of 3G services will be offered to Telenor Pakistan’s customers in these areas for two weeks. The subscribers will be notified about the end of free 3G trial service via SMS and Telenor Pakistan’s official website. Under the free 3G trial offer, customers can enjoy 50 MBs of free data every day. Data services on 2G will be charged as usual.

On this occasion, Irfan Wahab Khan, Chief Marketing Officer, Telenor Pakistan said, “We are delighted to witness a continuous strong surge in the uptake of 3G from all areas of launch with exponential growth in data volume every month - with Facebook, Whatsapp, Twitter, Line and online classified etc. spurring this growth. An enormous part of Telenor Pakistan’s subscriber base comprises of young population, which represents a strong potential to reach entertainment content thus the launch of Telenor Music today is our latest customer centric initiative to provide services as per their needs and preferences. We will continue to expand and further develop our market-leading and affordable 3G packages, while at the same time   offering cutting edge technology and next generation solutions, in line with our efforts to build an ecosystem to further facilitate 3G uptake in the country. Our growing 3G footprint, comprising both urban and rural areas, is yet another testament of our ambition to bring ‘Internet for All’. We strongly believe that internet is something for the mass population of Pakistan, and not just the select few.”

Telenor Pakistan is focused on providing 3G services to cater to a wider audience covering smartphone, tablets as well as data enabled feature phone users. These services are providing high quality video and audio streaming and  high definition games. Moreover Telenor App Store, launched in July 2014, is  providing access to global content such as Gameloft, EA games, Disney etc. featuring 90% of free to download games. Telenor App Store is also powered with mobile payments company Fortumo’s direct carrier billing feature wherein Telenor Pakistan’s customers can make purchases with their mobile phone balance.