Smoking continues to be a prevalent issue in Pakistan, affecting millions across all demographics, despite growing awareness of its risks. However, many smokers lack knowledge of scientifically-validated alternatives that could reduce smoking-related risks without requiring them to quit entirely.

This knowledge gap limits their options and hinders informed decision-making about their well-being.

Tobacco Harm Reduction (THR) products, including oral nicotine pouches, heated tobacco products (HTPs), and vapes, are accessible in Pakistan; however, public awareness of these alternatives remains limited, largely due to widespread misinformation., . Addressing this gap requires not only awareness campaigns but also supportive policy changes that recognize harm reduction as a key approach to managing smoking risks. Adult smokers deserve access to unbiased, evidence-based information that enables them to explore options aligned with their personal goals.

Awareness campaigns are essential for shifting public perceptions of smoke-free products. Healthcare providers play a pivotal role in advancing THR by offering trusted, science-backed guidance on these alternatives. When medical professionals provide credible information about THR, they empower smokers to consider these options as part of their wellness plans.

Through a combination of television, radio, print, and digital channels, these campaigns can reach diverse audiences, dispelling myths and reducing stigma around THR products. In today’s digital landscape, social media platforms like Facebook, Instagram, and YouTube are invaluable for spreading awareness. By sharing videos, testimonials, and accessible content, advocates can make THR options more visible and approachable, ensuring smokers nationwide have the information they need.

Finally, smoking patterns in Pakistan vary widely due to cultural, socioeconomic, and geographic factors. To be effective, harm reduction policies and interventions must be customized to address these unique needs. Tailoring strategies to resonate with different groups will improve outreach and help smokers make improved choices.