Among growing political tensions between Pakistan and India, the citizens of both the nations have taken the initiative to promote love, tolerance, and peace. After the partition, both the nations have fed a hate-based narrative to the population, which has resulted in an increase in intolerance and xenophobia.

Hindus in Pakistan are often victims of hate-speech and discrimination, and such is also the case for Muslims in India. In recent times, both societies have witnessed increasing rigidity and oppression in regards to the religious minorities.

Incidents of cow slaughter that have surfaced in India this year, are a proof of how the Indian society does not fully cater to the needs of the Muslims living there. Hindus in Pakistan are also not safe from exploitation or violence, as seen in the recent reports of Hindus wanting to migrate to India.

Both the nations accuse each other of funding and spreading extremism, violation of the line-of-control has become quite common, and Kashmir remains an unresolved issue. Despite these political cleavages, the average citizen, who is more than often excluded from the policy-making apparatus of the government, has taken it upon himself to spread the message of peace and co-existence.

The hashtag #ProfileForPeace was first used by Ram Subramaniam, and soon transformed into a nation-wide campaign. Thousands of Indians started uploading their pictures with a similar message, and the trend was soon adopted by Pakistanis.

This campaign is proof how there is an increasing sense of awareness among people who have not witnessed the separation of the Indian Subcontinent, who have been exposed to distorted versions of history, and who remain politically agitated. For these people, the political narrative does not define who their friend or enemy is. They want to peacefully coexist and let bygones be bygones.