LAHORE - Chinese O2O (Online to Offline) model, practiced in tyre industry, can establish backward and forward supply linkages in Pakistan.

This was stated by president of Pak-China Joint chamber of Commerce and Industry during a meeting with George Sun, Chairman Jinan Kemp international Trading Company, China. George Sun, the pioneer of tyre industry in China with worldwide production facilities of cutting-edge quality tyres, is visiting Pakistan to introduce the modern Chinese technology in Pakistani market.

Shah Faisal Afridi pointed that collaboration with innovative Chinese tyre industry can bridge the huge demand gap for tyres in Pakistan. Keeping in view the growing demand, the government could attract domestic as well as foreign investment in the rubber tire industry by resolving structural problems of the sector, said president PCJCCI.“Steep increase in gas and electricity tariffs along with security issues, is creating problems for future investment”, said PCJCCI officials.

Faisal Afridi explicated that heavy smuggling of Tyres in Pakistan has scared away foreign investors. He said that India is taking advantage of the situation by offering special incentives to the investors and that’s why global tyre manufacturing players are strengthening their presence in the Indian market. Faisal Afridi maintained that if the government is desperate for foreign investment, then it must curb smuggling, as mounting volumes of smuggled goods, especially tyres, are affecting the sector.

George, while introducing his company, said that his brand of tyres is preferred all around the globe due to the durable and innovative hi-tech manufacturing units installed in all major developed countries. George further said that the impressive developments particularly in the communication sector had elevated the tyre industry as a vibrant area of investment in Pakistan.