LAHORE - A two-day workshop on market research, organized by Pakistan Association of Automotive Parts & Accessories Manufacturers and Centre for the promotion of imports from developing countries (CBI), was held on Thursday in Lahore. Marcel de Vink, Ambassador of Royal Netherland Embassy Islamabad, inaugurated the workshop. Ms Suzanne de Groot, First Secretary Political Affairs, Royal Netherlands Embassy, was also present.

The envoy assured continued cooperation for boosting exports from Pakistan. The same workshop was also held on 26 & 27 August in Karachi.  Training Institute is the partner with CBI for conducting this workshop, which has already been conducted for target companies in Karachi, earlier this week. PAAPAM Chairman Munir Bana, and Vice Chairman Usman Malik, on the occasion, elaborated on the future activities of Training Institute, and how it plans to meet the specialized skill needs of the auto sector.

Chairman Munir Bana said that the market research workshop will provide Pakistan exporters knowledge, skills and tools to collect and analyze data regarding EU markets, target groups. This workshop will educate exporters and manufactures to export to EU.

Trainers of the workshops are Imtiaz Rastgar, CBI Chief Representative and Zaheeruddin Dar, CBI External Expert. They are also involved, on behalf of the CBI, in a program for capacity building of Business Support Organisations including TDAP, EDB, PAAPAM, NPO, SMRDA and PFA for promoting export of engineering goods from Pakistan.

CBI is an agency of the Netherlands Ministry for Foreign Affairs. It contributes to the equitable economic development of the selected developing countries, including Pakistan. Export Coaching Program of the CBI trains Pakistani exporters. The Engineering Sector Export Coaching Program has 28 Pakistani companies, being prepared for exports to Europe as well as neighbouring countries. The companies are from machinery building, auto parts, metal components, plastic, rubber, steel forgings, process equipment etc.

There are several companies from the previous programs who have become successful exporters of packaging machinery, processing equipment, auto parts, forgings and castings.