LAHORE  - The World Wide Fund (WWF) Pakistan chapter has signed an MoU with the Punjab Small Industries Corporation (PSIC) on Thursday to promote water sustainability at the industrial scale in Lahore. The WWF has initiated the project named “City Wide Partnership for Sustainable Water Use and Water Stewardship in SME’s in Lahore Pakistan.”
The project targets water intensive cross-sectoral Small and Medium Enterprises (SMEs) including textile, leather, sugar, pulp and paper industries of Punjab. The WWF along with its partners aims to facilitate industries in reducing their water consumption and contaminant load through trainings and workshops. The WWF is forming associations with different organisations. After signing the MoU, the PSIC will serve as an associate of the project. PSIC is promoting sustainable industrial development in the province through its innovative market driven credit schemes and technical support to small scale industries. Previously, the WWF signed MoU with Lahore Chamber of Commerce and Industries in the same context.
Speaking at the ceremony, PSIC Director Estate Development Babar Warraich appreciated WWF’s initiative by saying, “When we heard about WWF’s project on water stewardship, we felt it was tailor-made for us. We believe this project will prove extremely beneficial for the industries.  The WWF will help in capacity building of our industries and we are looking forward to working with WWF in bringing a positive impact on water use in the industrial sector.” 
WWF Pakistan Director Dr Ejaz highlighted the main aspects of the project as he said, “The basic purpose of WWF’s project is to introduce best water management practices to reduce water pollution that is causing radical damage to our ecosystem.
We will help in the capacity building of industries through trainings and workshops. We hope that our partnership with the PSIC will prove effective for water sustainability in the region.”–Staff Reporter