LAHORE - Canbebe, the world renowned baby diaper, was formally launched and its availability officially announced in Karachi the other day, says a Press release.

Canbebe is a brand of Ontex, one of the biggest corporations of Turkey. Ontex ranks in the Turkish industry’s top 500 list and leads the European market in hygiene, baby care& cosmetics, female care and specialized adult products. Currently functioning with 12 production plants, 15 sales offices and over 4000 employees worldwide, Ontex’s agenda for Pakistan, starting with Canbebe, is an elaborate one. “Undeniably, Canbebedelivers and lives by its promise of giving more freedom and better comfort not just to the babies… but convenience for their mothers as well”, says Syed Nusrat Shah, National Manager Marketing & Sales, Ontex Pakistan. With the product availability now ensured, Canbebe will soon be running an advertising campaign under the idea of Cannbebe “AapkayJanu Baby Kay Liye.”