Karachi (PR) - Fashion designer Zainab Chottani, known for her tastefully decadent bridal dresses launched beautiful lawn prints for Spring Summer 2015 in collaboration with the prestigious Lakhany Silk Mills (LSM Fabrics). Her lawn campaign features popular Bollywood actress Jacqueline Fernandez shot in the scenic locations of benedict studios in Thailand. The lawn collection would be available for retail across all leading stores.

The event held at her atelier featured a fashion presentation where models presented select pieces from her lawn collection, the hair & make-up for the models was done by acclaimed makeup artist Sobs And the event and PR for it was managed by Take-II.  The high-end Zainab Chottani Spring/ Summer 2015 Lawn collection by LSM features 12 designs that cater to a diverse clientele ranging from elegant motifs for a more mature customer; to fresh youthful patterns and darker hues and tones for formal evening wear; all imbued with intricate embroidery and available with chiffon and silk dupattas on March 26th 2015.

Chottani who started as a bridal designer back in 2009 has successfully forayed into pret and luxury pret segments. Chottani has also worked with Indian company Omtex and launched her signature prints, for the Indian market, in October 2014 and has showcased her bridal collections at various venues including Pantene Bridal Couture Week and Pakistan Fashion  Week by Riwayat in the UK and her Luxury Pret at Fashion Pakistan Week, as well as displaying her creations at exhibitions in Dubai the US and the UK.

Chottani finds herself in great company as LSM had earlier collaborated with different designers from fashion industry. Chottani brings a contemporary and Ober-creative vision to market leader LSM’s Lawn, further bolstering the brand’s values of refinement, cutting-edge innovation, trend-setting and extreme quality which have been at the core of LSM since 1952. LSM’s Fashion mission is to cater to every fashion-savvy and trend-setting Pakistani woman, offering stylish, seasonal and on-trend options for every occasion and lifestyle.