ISLAMABAD - The speakers at a one-day conference urged government to strictly implement Smoking and Prohibition of Smoking and Protection of Non-Smokers Health Ordinance - 2002 in Pakistan to protect youth from the disastrous impact of tobacco products. The conference was arranged for young leaders by Ministry of Health and World Health Organisation ahead of the World No Tobacco Day here on Thursday. This year the World No Tobacco Day is being observed with a theme "The Tobacco Industry Catches You Young." To discourage the increasing trend of using tobacco products a number of strong recommendations were given by the young participants in the conference. Speaking on the occasion, Secretary Youth Affair Ashafaq Mehmood suggested revising the Prohibition of Smoking and Protection of Non-Smokers Health Ordinance - 2002 as it has given a very limited number of authorised persons who can be consulted to take action if somewhere the ordinance is being violated. He vowed to launch a massive campaign in collaboration with Ministry of Health and Ministry of Youth Affairs to inform public specially the youngsters who are most vulnerable about the dangerous impact smoking and using other tobacco products. He urged to accelerated efforts for proper implementation of the ordinance. While responding to a point raised by a young participant regarding use of sheesha as a fast emerging trend among youngster and smoking a single sheesha is equal to taking fourteen cigarette. Shaheen Masood Director General Implementation, Tobacco Control cell said efforts are being made to include sheesha in Prohibition of Smoking and Protection of Non smokers ordinance 2002. She admits that there are some weaknesses in the ordinance, as it does not cover sheesha as a tobacco product. The target of the Tobacco industry in Pakistan is youth and every day in Pakistan 1200 youngster starts smoking and each year. Dr Anjum Khawer Chairperson Task Force for Tobacco Control PIMS, informed that due to increase in tobacco products use oral cavity has become the second major cause of death in Pakistan and as well in South Asia whereas, according to the western statistic it is the sixth major cause of death worldwide. Tobacco use in the form of gutka and pan masala is also on the rise in Pakistan, especially amongst children, resulting in a higher incidence of head and neck cancers. "Unfortunately, Pakistan is one of the countries with a higher incidence of oral cancer, she added. Involvement of youth in healthy sports was one of the key recommendations of the conference and as a part of it a No Smoking Football tournament is being organised in Rawalpindi in which 16 top teams of the country would participate. Business alternative should be provided to the farmers and those who are engage in tobacco products business.  To make thousands of people jobless is not the solution of the problem they have to be given alternative job opportunities. If a farmer is not allowed to grow tobacco in fields then he should be given incentives for some other option such as growing tea, which is also a profitable business, he said.