KARACHI-In a one-of-a-kind musical venture, MAD School (Music Art Dance) has collaborated with Karachi Youth Initiative (KYI) to launch Braadri Broadcast. The project fuses Pakistani ethnic musical traditions and writings. The five month long endeavor has debut with its first track followed by a new composition released every week.

 Masterminded by musician Hamza Jafri, Braadri Broadcast will feature an entirely traditional, all acoustic, 32-piece desi orchestra. 10 original musical compositions will be performed by the orchestra in 10 different languages: Sindhi, Punjabi, Balochi, Pashto, Siraiki, Shina, Brusheski, Marwari, Hindko and Urdu.

 Braadri Broadcast has been created & produced by Hamza Jafri, while song direction and composition has been led by Akram Khan. According to Hamza, Braadri Broadcast has been conceptualized with the intention of promoting cross-ethnic harmony by merging the writings and music traditions of the different regions of Pakistan. Research on regional music and poetry and auditions for musicians and singers preceded the song recordings. Most of the songs are duets of 2 traditions, and put forward messages of brotherhood, unity, love, oneness, peace and patriotism.

“We live in a multicultural society and yet, people from different traditions prefer to segregate,” explains Hamza. “Braadri Broadcast seeks to overcome these barriers through the universal language of music.”  Hamza Jafri’s repertoire in music is extensive. He is well-known as a musician, composer, music director and producer. Initially gaining recognition as the singer and songwriter for internationally acclaimed Pakistani rock band co-VEN, Hamza established The Guitar School Lahore in 2009.

 

In 2010 he co-founded the Music Art Dance (MAD) School in Karachi with his wife Nida Butt. He was the Music Director & Composer for Pakistan’s first original Broadway style Musical titled Karachi the Musical in 2011. In 2014 and 2016, he took on the mantle of Music Director for the Pakistani stage rendition of international Broadway hit ‘Grease the Musical’.