ISLAMABAD - Demand of Pakistani rice has increased across the world due to its special fragrance, colour and quality. A spokesman of Agriculture Department said the Agriculture Department has launched a special campaign about poison-free paddy crops this year. He said international rice companies have lauded the initiative of the agriculture department. Pakistan produces world class rice and has a well developed rice processing industry as proved by its exports to high-end and the most sensitive markets around the world. “We want to move towards value-added products to increase exports,” he said.