Eid cards tradition on 'ventilator

LAHORE Despite the trend of posting Eid cards is declining with each passing year, wishing to dear ones by sending cards in upper-class is still in vogue. During a visit to the Citys poplar gift shops, it was witnessed that shops corners in Gulberg, Model Town, Liberty and DHA areas were being decorated with colourful wish cards. A large number of people were witnessed buying cards even on Monday, a day before the Eid. The sale of the cards, according to a shopkeeper at a Liberty Shop, would continue even a day before the Eid because majority of the people now delivered the cards to friends and relatives by hands. He said that he had been in the business since last 20 years and witnessing decline in sale since then, he added. But you cannot say that it has become an obsolete passion, the sale is still continuing, he held. This is worth mentioning here that in old days, Eid cards from family members and friends were the much-awaited events. One used to wait to hear the voice or the knock of the postman at the door for receiving card. But the mobile phones revolution since 2001 and the usage of social websites has played an important role in bringing decline to the most popular passion of sending Eid cards. However, this is the fact that the companies, government departments, banks, NGOs are still sending Eid cards at large to their customers. Interestingly, the Eid cards ranging from Rs 50 to Rs 100, were available at Punjab University shopping centre and a shopkeeper told this scribe that the sale continued throughout the Holy Month of Ramazan. He said that he received 20 to 30 customers daily. Of different sizes and colours, the cards with diverse messages of greetings were remained popular among the youth. The sale was high than last year. But, he admitted that the selling was not as high as it should be. He said mostly young people buy cards for sending them to their beloved. On the other side, some cards sellers in Anarkali Bazar said that the sale of Eid cards had been going down sharply for the last few years. They said the prices were low ranging from Rs10 to 30 but the people were not interested in buying cards. A group of students at The Mall while commenting on the situation said that they did not have time to post cards. Instead of sending cards, they said, they prefer to wish through messages using cell phones, emails and Facebook.

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