Lahore: The leading fashion and retail brand, Crimson lawn launched its Farah Talib Aziz Spring Summer 2016 Lawn collection in a star-studded event at PFDC Mall1 yesterday.

The event was attended by who’s who of the fashion industry, socialites, models, bloggers and media. The collection is inspired into an ode to the crème of all culture, a signature of imperialistic art, literature and theatre. The team travelled across the world to the capitals Mediterranean indulgence and the epicentre of European fashion to draw inspiration from their old world elegance, undeniable charm and magnetic. They collected hand-made tea sets, hidden details in architecture, wrought iron gates, floral-strewn napkins, water colour paintings of park benches, centuries old wall murals and the even the ruby encrusted detailing on Louise the 16th’s shoes but most of all the feelings of fascination and happiness that captivated them. Each one of the finding is turned into a practically wearable creation that is timeless, feminine and sophisticated. Crimson lawn has featured popular actress Sanam Saeed as a model who is presenting the tree of life. The design of the lawn features pristine beauty of history and diverse lifestyle. The designer has amalgamated the romance of colours, gardens of Topkapi, Persian windows to the most beautiful hydrangeas. Collections unstitched and stitched have made the effort to be more adventurous in their designing to take bolder steps in their designs. Talking to The Nation CEO Anum Javed Akram said, “I can only describe this collection as our labour of love-after months of tedious research, hundreds of colour samples, countless laboratory tests for fabric, and way too many all nighters.–Faizan Javed

The dresses are designed to outshine others and are for women of all age groups. The combinations Chosen by Crimson is best fitted with embellishments, colours, design patterns and style cuts. Lawn prints have broken the cyclical patterns we were seeing every season and given us something new to work with! With designers and textile brands working hard at making innovations in design, technique, cut-work, and palettes, we have something to look forward to what the next lawn season will bring out way.”