ISLAMABAD The Mother and Child Week was launched here on Friday focusing awareness and service delivery on maternal, new born and child health care throughout the country in Lady Health Workers covered areas. The Week activities will be held from November 2-7, 2009. Whereas effective public awareness sessions will also be held during the Week to promote safe delivery practices and exclusive breast-feeding in children for six months of age. Speaking on the occasion, Federal Minister for Health Aijaz Hussain Jackhrani said during the Week main focus will be on prevention and management of pneumonia, de-worming of children 2- 5 years of age and Immunisation of children up to two years of age. All provincial health departments have made all the arrangements for the availability of relevant medicines at the health outlets, he assured. Each year, about 70,000 children in Pakistan die due to pneumonia and diarrhoea, let this Week be the catalyst for change, he added. He said health promotion and health care is on the top of the agenda of the present government and the government is committed to achieve the Millennium Development Goals by year 2015. Dr Iqbal Ahmed Lehri in his presentation shared that although a significant progress had been made in reducing child mortality, but still a lot more has to be done to achieve our goals. The government is constant in providing health services to the doorstep of community through 100,000 Lady Health Workers in all four provinces including FATA. Gilgit Baltistan, and Azad Jammu Kashmir. The two major killer diseases amongst children are diarrhoea in summers and pneumonia in winter. To address these issues the strategy of Mother Child Week was initiated in two districts in October 2007. The activity then scaled up to 29 districts in all provinces in 2009 with a focus on prevention of diarrhoea in April round. This effort is proven successful and hence decided to implement it in all districts of the country. The Health Parliamentary Secretary, Chairman of Senate Standing Committee on Health, representatives from UNICEF and WHO and the National Coordinator Lady Health Workers Programme were also present on the occasion.