NEW YORK CITY - If box office takings have stagnated in recent years, one US cinema is wooing back film lovers with big, fat, leather recliners... reminiscent of well, beds.

Deep and luxuriously comfortable, the plush reddy-brown chairs with movable foot rest are creating a buzz at one tarted-up New York cinema on the Upper West Side.

Similar to first-class airline seats, the movier goer can at the touch of a button maneuver the foot rest until they are sprawled out, sun-lounger style.

No longer is your view of the silver screen blocked by a hefty man sitting in front. Long gone are battles of the elbow to control the arm rests. The guy chomping on popcorn may still make a racket, but you can slip off your shoes and snuggle down on a chair infinitely nicer than the chewed-up sofa at home.