LAHORE : Because of lack of awareness about the branding and marketing techniques, Pakistani products are struggling to get a respectable place in the global market despite having quality edge over the other countries.

LCCI President Sheikh Arshad said that lack of branding and marketing strategy is one of the biggest reasons of decline in the country’s exports. He said that branding transforms an ordinary product into special one and promotes recognition of a business group. They said that a little focus on the capacity building of entrepreneurs could do miracles on the both the branding and the marketing fronts.

He said that at individual level, the private sector was doing the needful for the capacity building of its workforce but to attain the desired goals, the government would have to play a role. Elaborating his point, Sheikh Muhammad Arshad said that the government would have to join hands with the private sector to acquire the services of master trainers for the proper training of the workforce available in the country. Keeping in view the ongoing tough competition, we need to promote branding culture which would remove all the ambiguities from the minds of the buyers thus a huge amount of foreign exchange could be earned by focusing on branding as Pakistani products are best of the best in the world.