islamabad   -  Following the release of the critically acclaimed, and one of Velo Sound Station Season 1’s biggest hits, Baby Baby in November 2020, the multi-faceted musician and ethnomusicologist Natasha Noorani proudly announces the launch of her new album, Ronaq with the release of its first single, Choro. 

Arranged, composed, written and performed by Natasha Noorani, the song represents a bold step from her previous EP Munaasib, into the world of Urdu Pop/RnB. Channeling the new-wave Pakistani pop music, Choro has been co-produced by Natasha Noorani and the versatile Abdullah Siddiqui. 

The music video has been co-directed by Abdul-Rehman Malik and Natasha Noorani, who previously worked together on Noorani’s single ‘Trace’ in November 2020. Each set has been meticulously art directed by Hashim Ali upon a dreamy pastel colour palette. 

Choro’s music video has four distinct spaces which represent the multiple stages of duress and confusion present in the song. The main theme throughout the video is thread and ensnarement. Awais Gohar, who previously directed Faris Shafi’s ‘Introduction’ & Ali Sethi’s ‘Chandni Raat’, served as the DOP for Choro. The music video has been styled by Natasha Noorani herself with wardrobe by Generation and hair & make-up by Tuba Shehzad Malik.