Mudassar Abbas

  • In low and middle-income countries (LMIC) like Pakistan, development of healthcare infrastructure is not the sole requirement for creating a healthy environment.  Most of the neonatal deaths and mortality rate for children under-5 are because of diarrheal disease. Cholera and diarrhea claimed ...

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  • Whenever it’s about positioning a brand or a product, easiest of all the strategies is to make the best use of trickle-down effect. From smoking cigarettes to clothing brands, the big market players position it as a luxury or an item for elite. Middle class and the lower class who can’t ...

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