LAHORE (PR): Lamudi.pk, the leading real estate classifieds player in Asia, Africa and Latin America, has announced the launch of its enhanced website for mobile users via iOS and Android. Now in Pakistan, Lamudi.pk’s 10,000 daily visitors can easily look for real estate offers on the go.Speaking on the occasion, Saad Arshed, Country Director Lamudi.pk, said that “Over the course of the past few months, we have successfully developed our real estate website in Pakistan. It is no secret, however, that M-Commerce is strongly on the rise on a global scale. It’s predicted that by 2015, mobile shopping will account for $163 billion in sales worldwide, 12% of global e-commerce turnover.In Pakistan, there are about 15 million smartphone users. Lamudi.pk wants to be part of this movement and enable its customers to find the best deals for private and commercial properties whenever and wherever they want. With our mobile optimized website we hope to fuel the rapid transition from more traditional offline markets to a thriving online community benefiting both buyers and sellers.”The user friendly mobile website has a number of unique features including optimization on high speed, mobile-optimized content and images, reduced layout with the same functionality and intuitive drive (scrolling and swiping).In addition to these features, Lamudi.pk´s mobile website also provides a richer mobile shopping experience. The redesign features a more visual navigation route, with a style focus that is optimized for marketing and customer relationship management (CRM). The new and improved site also features additional filters and a clear multi-step checkout.