Competitive 3G packages to expand subscribership

ISLAMABAD  - Thanks to competitive packages and affordable rates, the 3G users are predicted to touch 10 million mark within next few months, ensuring swift mobile broadband internet services to subscribers.
Since launch of 3G around seven months ago by mobil phone operators, such services are receiving a healthy response as around more than five million subscribers have so far adopted them.  
As per publicly available stats, there were 3.7m broadband users in Pakistan till May-2014 for all technologies combined. According to operators including Mobilink, Telenor, Zong and Ufone they have already crossed 1.5 million 3G users mark.
Sources confirmed that Telenor is standing around or over 1.7 million 3G users while Ufone, Mobilink and Zong must have added more 3G subscriptions since their respective announcements for crossing 1 million 3G users two months back.
Zong, the only operator which acquired 4G license during an auction in April this year, has also launched its 4G services from seven cities of the country.  A telecom expert said Pakistan had only 3.35m broadband subscriptions before auction of 3G and 4G licenses, while if one looks at 3G uptake during first seven months  month of service then there are more than five million 3G users, which is around 3.5 % of 139 million total mobile phone users in this short span of time.

The expert said historically, if one looks at track record, then Pakistanis are usually very hungry for new technologies and their adoption rate is decidedly high for new tech or for anything that’s better than what they were using earlier. This has happened before (during 2G era), and from its looks one can be certain that total subscription count for 3G users can cross 20 million in first 30 months.
The subscribers have appreciated the packages and reduced rates for 3G users but said quality of services also needs to be considered.

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