Ladies and Chirpy young girls, the new clothing brand ‘Artimmex’ is in town.

The launch for the brand ‘Artimmex’ brought with it a fresh fusion of eastern and western store. The brand had showcased many eastern prêt à porter shirts with a variety of eastern unstitched three piece variety.

But that did not mean, western ready to wear wasn’t there for us to ogle through. The western wear though cornered by the bright and much more fashionable eastern-wear also had it pros. The western wear lacked more variety but for some reason ‘less is more’ applied here. The brand catered to all sizes; small, medium and large. I would suggest an inclusion of Extra-large and Extra-small. But I guess unstitched variety was offered keeping them in mind.

Well, this printed black and white shirt was one of the nice ones.

The colors that the outlet offered were bright and energetic. The modern university going girl and the working woman could love many shirts in the store.

There were some very bright colors and then there were classic whites and blacks.

The outlet is on the main road of G block, Johar town. The windows outside are pretty big for all the window-shopping crowd.

The indoor lighting is pretty good, at the launch there were many people who were guilty of taking selfies while the others shopped around. But the ceiling held my attention. The ceiling is a mixture of bright colors which gets along with what their brand represents; a blend of the bright colors.

The launch was a success because it was able to pull out the young out-going girls from their homes and come shop their hearts out. There were also many celebrities who came to support the event organized by Stylehut events and PR. Amanat ali , Aliha Ch , Alina, Rabi Pirzada , Adeel Barki and Tariq Zahid graced the red carpet with their appearances.

The brand also offered bags that were unique in their own way. Some of the bags felt like knockouts of a famous brands, but we don’t hold a grudge for that. Since the knockouts felt pretty nice and real.

The good thing is you can accessorize your clothes with one of these pretty bags.

The one thing that was unavailable and a source of disappointment for me was a missing ‘Fitting-room’. Who doesn’t want to try out the clothes and see if they fit?

The brand is much more economical compared to the clothing brands in the market. But we all girls can agree that we would love much less prices for all the clothes.

Well a girl can dream, can’t she?