Lahore: The leading fashion and retail brand, House of Zoe launched its Sobia Malik Spring Summer 2016 Lawn collection in a star-studded event at its Flagship Store at MM Alam Road. The event was opened with a dazzling fashion presentation by prominent models. The high-end event was attended by who’s who of the fashion industry, socialites, models, bloggers and media. The House of Zoe Lawn event was managed by Savvy PR. The lawn collection was a combination of sumptuous and sensuous renditions of botanical splendor and plush prints inspired by cultural and abstract patterns. Subtle and feminine, the collection combines the beauty of delicate and luxurious embroideries to produce a style both ethnic and contemporary. The lawn prints are affordable and have been digitally printed using the finest quality of cottons. The event had been planned keeping spring summer 2016 season in mind. The dresses are designed to outshine others and are for women of all age groups. The combinations Chosen by House of Zoe is best fitted with embellishments, colours, design patterns and style cuts.

At the launch surprise announcement was made about introduction of the House of Zoe Men line. Male models walked the ramp and owned the event. Zoe man was introduced for pairing the finest material and design techniques to create comfortable, contemporary global clothing for modern man.