With the gradual advancements in technology, life has changed at a rate we could never have imagined before.   The advancements bought new tools, techniques and services to us. The research and inventions of technology have made our life comfortable but competent. The invention of science has brought massive opportunities vis-à-vis challenges in our lives. One of the big inventions of technology is social networking, or social media, which has become an integral part of our life.

Social media has changed the whole process of communication. To remain in contact with each other is child’s play nowadays. Social networking portals like Facebook, Twitter, and Instagram, have now replaced traditional communication media. Not only did it help us find our childhood friends, but also helped us remain in contact with those who live far away from us.

Social media is a great tool for remaining in touch with family and friends. It has gradually cemented its place as an essential tool for promoting business. These days, it isn’t enough to have a website for your business, your digital storefront extends to social media marketing sites like Facebook and Twitter, and it’s time to start capitalizing on it. If your company still doesn’t have a Twitter account or a Facebook page, it’s time to get in touch with the program and catch up with your competitors (or risk falling behind it). Remaining in touch with social media is as essential part of doing business in the new millennium. Marketing with Facebook /Twitter has been hot for quite a while now. If your business isn’t already active on social networking sites, now is the time to start. You very likely are missing out on sales opportunities right now.

Here are a few reasons why you should start using social media for the promotion of your business:

Social Media is the Game Changer

It’s obvious that social media will continue to have a significant impact on marketers and business owners. They now have the ability to reach out and communicate on a personal level with their target audience on a daily basis. This is a game changer for businesses engaging in marketing, sales, customer service and other business activities. This feature is very powerful and had never been available with traditional marketing.

Connect with Customers

One of the greatest advantages of social media is its ability which connects business owners to their customers. It engages business owners to perceive what their customers think about the organisation. It helps them to analyse the needs and demands of their customers that is what the marketing definition tells us. The strong presence of social media constructs a bridge between the customer and company which helps both of them to develop a long and strong relation. Social media helps in creating a community of fans and followers that see you as more than just a business entity. They’ll view you as someone they trust, and people buy from those they trust.

Social media isn’t just for the big boys – it’s a valuable marketing tool for small businesses, as well. It’s here to stay – at least for the foreseeable future – so take the leap and reap the many rewards it offers.

Proper Feedback

You can respond to problems immediately. If there’s a problem with your product or service, you want to know about it immediately. With the feedback you get in the process of social media marketing, you’ll be the first to know when there are issues – and you can take steps to resolve them right away. Many researches has been conducted on it which shows that consumers appreciate companies that respond to customers’ complaints.

Deliver Information

Most marketing channels are one-way in nature: a business sends out its marketing message, and the consumer receives it. With social media, you can actually have a conversation. People are receptive to your messages. People use Twitter and Facebook as social networks, not as marketing machines. As a result, they’re less likely to see what you post as an advertisement and are more likely to hear what you have to say.

More Sales

Social marketing brings more sales. Social media marketing doesn’t just keep your company’s name ahead of potential buyers, but also gives you the opportunity to constantly give them incentives to buy. We have seen how many multinational organisations send us a few coupon codes just to bring our attention towards their stores. Not surprisingly it helps in bringing more sales. Many companies manage to sell old stock with the help of such marketing.

Boost traffic and search engine ranking

Social media channels are major generators, constantly bringing high volume of traffic to your webpage. That has brought to life the idea of integrating social media to companies' websites as a way to convert leads into prospects

Targeting valuable customers

With the help of search engine optimisation, social media helps us in finding potential and valuable customers. And at the very last but not least, social media marketing will help drive traffic to your business and increase brand awareness.

Someone has rightly said “Don’t let your competitors beat you out in the social sphere. Your next prospect could possibly come from social media”.