I have been observing as a student that there is no way that students and families can plan their holidays out with ease and proper facilities. The tourism industry of Pakistan is going towards decline with each passing day.

Pakistan which is naturally gifted with heart-ravishing beauty, exotic landscapes, lush-green surroundings, dazzling deep blue oceans, vast deserts and desolate tracks can be a great attraction for tourists and people intended to explore beauty of world.

The fallen tourism industry needs to be revived through planning and implementing easy access to the local tourism. Here worth mentioning experience is regarding an Online Hotel booking website Jovago.com, which i think is playing a tremendous role in providing booking options for numerous hotels at reasonable rates and with great ease for everyone. I have booked a hotel at northern areas through their website and the experience turned out to be perfect. Other such platforms must be encouraged too.

Media of Pakistan itself is a very powerful medium to promote and highlight tourism industry of Pakistan. At the same time responsible government bodies and departments should take encouraging initiatives to promote beauty and tourism in Pakistan. Only then can we expect to regain the glory days of Pakistani tourism.

AYESHA GHAFOOR,

Lahore, October 16.