LAHORE (PPI) Hes best known for being a multi-platinum music artist, producer and front man for The Black Eyed Peas, but will.i.am is also an innovator, technology fan, entrepreneur and philanthropist. With todays announcement at the Anaheim Convention Center, the seven-time Grammy winner has added another title to his multi-faceted resume: director of creative innovation. As an extension of his insatiable fascination with technology, will.i.am will engage in a multi-year, hands-on creative and technology collaboration with Intel Corporation. He already sports an Intel ID badge, which he proudly showed off at a news conference in Anaheim, where Intel is holding an internal sales and marketing conference. The relationship ties in with Intels compute continuum vision, in which more and more devices will compute and connect to the Internet, and the companys visual life initiative that explores how visual experiences such as photos, videos and movies are redefining the relationship consumers have with laptops, smart phones, tablets and other devices.