ISLAMABAD: Unlike the conventional political campaigns, where the focus remains on winning the support of voters for a particular political party, hundreds of youth in the twin cities of Islamabad-Rawalpindi were seen busy in campaigning “vote freely”, motivating commutes on various crossroads and chowks to vote out of their own will without any duress.

As the election campaign by different political parties was gaining momentum gradually, it was a unique activity not to persuade people to vote for any political party but motivate them to vote with their objective will without any prejudice and pressure.

“Speak Freely and Vote Freely” campaign was aimed at encouraging people to ignore all barriers and speak what they want and exercise their right to vote freely during the upcoming elections, scheduled on July 25.

Dressed in Yellow shirts and yellow caps, inscribed with Langtech Monogram, the youth were deployed at various chowks of Rawalpindi and Islamabad, with banners and placards in their hands, with various slogans to motivate people toward freedom of speech and free political franchise.

The volunteer youth were standing at 9th Avenue Chowk, F-10, Faisal Avenue-Blue Area Intersection, Aabpara Chowk, Melody Chowk, Kashmir Highway 7th Avenue Chowk, 6th Road in Rawalpindi, Committee Chowk, Bani Chowk, Kuchari Chowk and various other crossroads of the twin-cities.

The awareness campaign was arranged by Langtech, a language institute based in Islamabad, with the help of volunteers, aiming at creating awareness as well as motivating youth to participate in such campaigns for the socio-political development of the country.

“The main idea of this campaign was to give the clear message to the people to speak freely and vote freely,” said Tayyab H. Malik Managing Director Langtech, who had designed this campaign.

He was of the view that people should speak freely and convey to others what they want but at the same time, they must respect others’ opinion to build a tolerant society where mutual respect becomes the duty.

“The campaign has been designed keeping in view the reality that the elections are around the corner and it could change the destination of Pakistan as youth have been playing the pivotal role in it.”

He said, unlike professional advertisers and campaigners, new and fresh volunteers were utilized for the campaign. They provided initial training and then sent to different field locations to carry out the task.

Talking to APP, Shafqat Mehmood, who was spearheading the campaign, said that the people who participated in the campaign, not only spread the awareness message across the twin cities, but themselves learned many things and executed them in the field.

Despite the scorching heat, they continued their campaign for the noble cause of helping people to exercise their free will, he added.

“We have learned a lot of things through this campaign as we came out of classrooms and executed a comprehensive marketing campaign for spreading a positive message among the people,” said one of the volunteers of the campaign.