LAHORE   -   Qamar Shahzad, a leading e-commerce expert, has stressed the immense potential of e-commerce in driving Pakistan’s economic growth. He explained that platforms like Amazon can open doors for Pakistani entrepreneurs to access global markets, boosting exports and creating jobs. “E-commerce empowers small and medium enterprises to scale internationally, fostering innovation and growth,” said Shahzad. He also encouraged newcomers to begin their e-commerce journey with local platforms or their own websites, learning the ropes before tackling global giants like Amazon. This gradual approach, Shahzad explained, helps build essential skills and knowledge, paving the way for long-term success in larger markets. With the right infrastructure and support, he believes e-commerce could play a pivotal role in boosting the country’s GDP and positioning Pakistan as a competitive player in the global economy.