LAHORE - Mobilink Foundation has partnered with Pink Ribbon to spread awareness about breast cancer through their Ladies Portal, says a Press release.
Mobilink Foundation in partnership with Pink Ribbon is striving to make life saving information on breast cancer easily available. One of the biggest challenges faced by Pink Ribbon in Pakistan is that women do not have access to information about this cancer and often do not feel comfortable seeking this information from peers or doctors. In order to provide essential information to women in the privacy of their own homes, Mobilink partnered with Pink Ribbon to create simple audio messages that provide critical information on breast cancer such as how to recognize the signs and symptoms, conducting a self-exam and what to do in case of serious concerns.
Mobilink customers can dial 8585 from their phone and access the ladies portal where they will be guided to information on breast cancer through a series of voice prompts. In order to access the full range of information customers need to subscribe to the ladies portal at just Rs. 1 plus tax per day. The portal also provides information on other matters of interest to women such as tips on healthy eating and exercise.
The Mobilink Foundation is committed to providing all Pakistanis with access to basic health care and leveraging its strength as a telecom company to generate new and innovative solutions to social problems. For the very first time in Pakistan, this information has been made available to women in the privacy of their own homes. Through this initiative, the Mobilink Foundation hopes to increase awareness about breast cancer, aiding in early detection and less deaths from a condition that is curable.
Mobilink Foundation’s partnership with Pink Ribbon is a reflection of the commitment of Mobilink and its employees to giving back to the community. Established in 2007, the Mobilink Foundation is a non-profit organization, which provides support in the areas of health, education, environment and humanitarian assistance. Being a philanthropic organization, it is purely based on employee volunteerism that enables the Foundation to spend every paisa directly towards causes it is associated with.