ISLAMABAD   -  A music competition, Nayi Awaaz, has been organized with hundreds of entries pouring in it. The Bajao.pk, a Pakistani indigenous music platform, and organizer of the music competition, has said that Pakistan produces a unique music style and quality that is not to be found anywhere. “Yet it has been hard to find Pakistani music online. The collections are scattered and require a deep search before we get to the soul of Pakistani music,” it said.

It also said that it was good to see that efforts are being made to fill this gap and indigenous Pakistani music apps and portals are being created that showcase the music scene of Pakistan and make it easy to find the golden voices from the country in one place.

It is the land where global legends like Noor Jehan, Nusrat Fateh Ali, Mehdi Hasan, Ghulam Ali and Abida Parveen have brought recognition for Pakistan and the voices of Nayyara Noor and Tina Sani have kept ghazal and geet alive while Vital Signs, Junoon, Rahat Fateh Ali, Atif Aslam, Ali Zafar, Hadiqa Kiyani, Freeha Pervaiz and many other younger popular musicians have shown remarkable performance and continue to shine like stars. The competition is powered through the social media channels of Bajao.pk, where after an initial screening, videos are being uploaded and people can vote for their favourites. People vote first for the top 10, then top 5, and finally the top 3 winners of the competition. The competition promises cash prizes and the winner will also get an opportunity to get a song produced by a leading music producer. It claimed that in the past two years, we have gone digital, like anything – 86% internet penetration. With the growing popularity of OTTs, this online music competition is sure to be the first of the new wave and way of entertainment. 

Details show that the online competition will ensure easy access for all and is driven by principles of inclusivity and equal opportunity, showcasing the amazing voices that our land is gifted with. 

Bridging the gap between artists and music lovers, Bajao.pk works as a music discovery app, platform, and community focused on rising artists and helping new fans appreciate the diversity and richness of the Pakistani music scene.