In 1996, the United Nations declared November 21 as ‘World Television Day,’ in recognition of the increasing impact television has on decision-making by alerting world attention to conflicts and threats to peace and security and its potential role in sharpening the focus on other major issues, including economic and social issues. World Television Day is not so much a celebration of the tool, but rather the philosophy which it represents. Television represents a symbol for communication and globalisation in the contemporary world. The Punjab University’s Institute of Communication Studies (ICS) organised an event to commemorate World Television Day and exhibit the importance of electronic media. Students at the event were seen carrying placards with slogans, engraved with the benefits of television for a society.


Karachi, December 14.