KARACHI - Slogan 'Long Live Sindh reverberated in the province as well as the city, as the people celebrated Sindh Culture Day with traditional fervour and zeal on Saturday. Sponsored by the Sindh government in collaboration with a consortium of media outlets, the culture day was marked in a befitting manner in all cities and towns of the province. In Karachi, several colourful activities were organised and rallies taken out by political parties, civil society organisations and schoolchildren, in which the people, wearing Sindhi cap and Ajrak, danced to the tunes of Sindhi songs that propagated the message of love with the motherland, Sindh. People from all walks of life, holding flags and banners, flocked to the Press Club to take part in programmes and events, where artists and singers performed and sang songs. Schools arranged special functions, like tableaus, funfair and talent shows, to celebrate and highlight the provinces culture. Several media houses set up camps outside the Press Club, where caravans of political parties, including the ruling PPP, Awami Tehreek, Sindh Tarqi Passand Party, Jeay Sindh Qaumi Mahaz, Sindhiani Tehreek, Awami Jamhoori Party, Pakistan Peoples Party-Shaheed Bhutto and members of civil society gathered to mark the day. Former Azad Jammu & Kashmir prime minister Sultan Mehmood also participated. A gathering was organised by the Mutahida Qaumi Movement (MQM) at its central office, Nine-Zero, in which party leaders and many artists participated. MQM leaders said that the traditions of Sindh were some 5,000 years old. The fishermen community also celebrated the day with enthusiasm. Pakistan Fisherfolk Forum Chairman Muhammad Lai Shah said that Sindhi Topi was the emblem of the Sindhis and no criticism would be tolerated against it. The PPP-led coalition government in Sindh had announced its support to the call for Sindh Culture Day. It was a holiday in all public educational institutions. Other media groups of the Sindh had already announced to observe November 20 as Unity Day with a theme Get United. The culture day was celebrated last year on December 6. But as the month of Moharram was nearing, the Sindh government announced to celebrate the cultural event on November 19-20.