LAHORE - Punjab University Hailey College of Commerce faculty member Dr Mubbasher Munawar Khan’s research titled “Conceptualizing Consumer Animosity:  In-Group Reactions to Out-Group Focused Endorsements” has been chosen by the editors of European Journal of Marking, as Highly Commended Award Winner of the year 2011 “Emerald/EFMD Outstanding Doctoral Research Awards” in category of Marketing Research.