Italian architect collaborates with Interwood Pakistan
LAHORE (PR): Interwood, a name synonymous with high quality furniture items in Pakistan, has always worked on introducing innovative products in the local market. Following this tradition, Interwood recently officially unveiled its line of new Signature Kitchens at its Garden Town Lahore outlet, where Pakistani instrumental trio Three Musketeers also performed. The sleek kitchens have been designed by Italian architect Alfredo Zengiaro - this partnership marks Alfredo’s first ever collaboration with a Pakistani brand. The launch of this significant kitchen line is the perfect new addition to Interwood’s showcase collection. Event management for the launch activity was done by FCCM while PR was looked after by Pitch Media Inc.
Alfredo Zengiaro is the creative Italian architect behind the designs of the new Interwood Signature Kitchens. Born in Vicenza in 1957 and having graduated in architecture from Venice in 1984, Alfredo has amazing aesthetics. He has been associated with many brands that specialize in kitchen spaces. Combined with the professionalism of Interwood’s history of providing the customer with the best of the best, the union between the architect and the company has brought out the supreme in design, which Interwood is providing through their new Signature Kitchens.
A contemporary touch has been given to the numerous Interwood kitchen expanses, keeping in mind that conservation of space is a necessary requirement for every design. However that does not hinder the structures that have been constructed with perfect harmony, accentuating the textures. High end materials such as tempered glass, high gloss paint finish and wavy board veneers have been used to ensure a premium quality Italian experience for customers.  
The interaction of wood with modern technology that is required in everyday tasks in a kitchen, have been put together in order to make task performance in Interwood’s new Signature Kitchens, an effortless one.

Pfizer celebrates World Oral Health Day
KARACHI (PR): World Oral Health Day (WOHD) is celebrated every year on the 20th March. It is an international day to mark the benefits of a healthy oral regime and to promote worldwide awareness of issues around mouth health and the importance of looking after oral hygiene to everyone old and young.
Pfizer holds a longstanding contribution in improving the quality of lives of millions of patients globally. In line with that, Pfizer Pakistan ensures that medicines are accessible to millions of patients in Pakistan to help them fight dental pain with a smile. This year Pfizer is supporting World Oral Health Day to mark our contribution to dental care.
The key event by Pfizer included a medical education session that was attended by leading experts in the field. In the event, doctors shed light on maintaining good oral health and dental care that contributes to an overall healthy lifestyle. Dr. FerozJehangir, General Secretary Pakistan Dental Association, who led a session on dental pain management, spoke in volumes about the pivotal role oral health plays and how we can make small changes in our daily routine to take better care of our gums, teeth and tongue. In his address to the medical community,Dr. FerozJehangir said, “Dental Pain Management is a key area for most dentists and physicians, it is important to understand that good oral health reduces the burden of dental pain and saves patients from various complications that lead to temporary and permanent damage to teeth and gums.”
At this occasion, Pfizer Pakistan’s Country Manager, Dr.Farid Khan appreciated the efforts of the team and thanked all the leading HCPs and KOLs for attending thescientific symposium on Dental Pain management in Pakistan, “It is refreshing to see experts from coming across countryand sharing latest advancements in the field of dental pain management to aid capacity building of the local healthcare professionals. Pfizer is committed to advance the awareness for the benefit of both oral hygiene experts and dentists in Pakistan.”
Pfizer has been working for the health and wellbeing of patients in Pakistan for more than 50 years. Our business in Pakistan is part of the global Pfizer Inc operations, first founded in 1849 in New York, USA. At Pfizer, we apply science and our global resources to bring therapies to people that extend and significantly improve their lives. We strive to set the standard for quality, safety and value in the discovery, development and manufacture of health care products. Our global portfolio includes medicines and vaccines as well as many of the world’s best-known consumer health care products. Every day, Pfizer colleagues work across developed and emerging markets to advance wellness, prevention, treatments and cures that challenge the most feared diseases of our time.
Consistent with our responsibility as one of the world’s premier innovative biopharmaceutical companies, we collaborate with health care providers, governments and local communities to support and expand access to reliable, affordable health care around the world. For more than 150 years, Pfizer has worked to make a difference for all who rely on us.