We're not buying it

Dear Mr. Prime Minister - thanks, but no thanks

Dear Mr. Prime Minister,

I hope this letter finds you in the best of your health. Well, I am a university student and have just received your “gift”, I mean the laptop. Many criticized a similar campaign initiated by Mr. Shahbaz Sharif some years ago but you persisted with it as you so love and trust the youth of this country – ah, if only! There are some points of concern, and queries regarding your campaign which I will present in front of you on behalf of my whole community.

I think you were aware of whatever happened with the bags which had Shahbaz Sharif’s name on them. Students used every technique to rip off the government’s official logo – some of them even used acid to remove the chief minister’s tag from their bags and from laptop itself. But I must appreciate; this time around you have taken good care to avoid that mishap. This is probably why:

No. 1. “My dear youngsters, I trust you” are the words inscribed on the laptop bag

No. 2. The laptop too is pasted with your logo

No. 3. Then, the system startup again carries your picture and logo

No. 4.The internet USB setup, too, carries your picture and message

No. 5. Last but not the least, the USB itself is pasted with the message: “My dear youngsters, I trust you"

No. 6. I am sorry if I missed something.

I really want to meet the advisor who is giving you such revolutionary ideas for penetrating into the hearts of Pakistani youth. It that’s not possible, please convey this message to him: “Mr. Advisor, you have done a really bad job”. The truth is, Mr. Prime Minister, your overwhelming presence around the laptop makes us very uncomfortable. The half-warning type of message that says “you trust us” questions our integrity. My friends and I feel a heavy burden on our conscience when using your “gift”.

And, by the way, what’s with this gift thing? Whenever you complete a project, you call it a gift. Motorway was a gift, metro is a gift – isn’t that what are you paid to do? People did not elect you to distribute gifts, let me remind you. Just like on our laptops, you are pasted everywhere in the city. Be it “Sahulat” bazaar or the fight against dengue – you are everywhere. Who does that? Everybody says that you use tax many for these advertisements. If that’s true, why don’t you hire a good ad agency? Because the banners you make are lousy, rowdy, and too yesterday. Even the one-liners under your pretty faced posters look like they come from underpaid writers. Even Ding Dong market their cat better than your “agency”. Hiring a good ad agency will not improve your image in people’s hearts but our eyes might get a bit of relief.

So, let’s come to the point. Our youth have much bigger issues than laptops, which are visibly not being addressed by you and your men. Your “trust on us” laptops will soon be found in computer workshops with their motherboard, hard disk or speakers damaged. Just like the last time, computer mechanics will make good business out of it.

So for God’s sake and your people’s sake, try to make something good out of this opportunity which your Saudi Arabian gods bestowed upon you for the third time. You seriously cannot make an impression through the continuous gift reminders and countless posters. You really have to up your game if you have to impress the youth of this country because this time, we are not buying it.  

Saad Goraya is a member of staff.

ePaper - Nawaiwaqt