The Punjab Emergency Service (Rescue 1122) commemorated World Day of Remembrance for Road Traffic Crashes Victims on Sunday across Punjab. The Director General, Punjab Emergency Service (Rescue 1122) Dr. Rizwan Naseer directed all the District Emergency Officers (DEOs) to increase awareness among citizens in the province so that car-related accidents can be avoided. According to statistics, Rescue 1122 has managed at least 76,000 road accidents in the past few years. District Emergency Officers have been encouraged to involve citizens in campaigns related to road accidents, so that ordinary people driving vehicles realize that life on the road is unpredictable and potentially fatal, so caution is not just important but mandatory.

World Day of Remembrance for Road Traffic Crashes Victims accrues more significance in countries like Pakistan as well as its neighbors given how the licensed driver are rare, there is little attention to driving rules, and traffic police are hapless in the face of vast defiance. The socio-economic impact created by the deaths of vehicle riders in traffic accidents leaves an undeniably fracturing effect on the family and its income. The most depressing aspect of these road accidents is that they are entirely preventable; they occur due to the individual’s negligence and hastiness. Globally, 1.3 million people die each year while 50 million are rendered disabled due to road traffic accidents. The most staggering revelation from the statistics indicated that 90% of the victims of road accidents belong to lower and middle income households. It is true that there is a need to change the discourse on road accidents in media; that it is not the will of God, but man’s very own lack of caution and safety that leads him into the mouth of death.